Béla is a seasoned International Strategy and Business Transformation Consultant with extensive experience in sales, business models, and digital services. Having advised businesses and startups across the globe, Béla has demonstrated a profound understanding of innovative strategies that drive success in diverse market landscapes. His achievements include advising governments on national digitalization and smart city strategies, building two global business units at Cisco, and advising small and medium-sized businesses on developing business outside their home markets. He is also a Digital Transformation Management lecturer at the Haarlem Campus university of applied sciences.  Béla’s unique combination of strategic insight and hands-on experience offers an unparalleled perspective on navigating the complexities of international sales and positioning businesses for growth and transformation.